Brendan Hayward grew up in Cranston, Rhode Island. He attended the University of Virginia and the USC Peter Stark Program. In December of 2009, his Doritos spot, The Smackout, was selected as a Top 6 Finalist (out of 4000 entries) for the 4th annual Doritos Crash The Superbowl competition. It will be airing nationally throughout the 2010 year.